Once the consumer has decided to purchase a bottle of wine, the choices are vast and competitive. Ariabecco discs add presence to each bottle of wine and draw potential buyers to them by their sheer visibility.
Once the customer purchases the bottle of wine, the experience is enhanced by the documented aeration qualities of the aeration disc, adding value to the experience throughout.
After the aerated wine has been enjoyed, the reusable discs can be stored in a convenient place like the kitchen drawer where the corkscrew is kept. Each time the drawer is opened, the disc is viewed and can be enjoyed again and again, encouraging repeat sales of the wine label that first introduced them to the Ariabecco discs.
The presence and function of the Ariabecco discs, creates a truly novel, memorable and repeatable experience for the consumer. Ariabecco discs are therefore in the unique position of adding marketing value from before the point of purchase, to long after the point of purchase.
Aeration immediately adds value to every wine. The ability to aerate wine in any environment naturally provides an opportunity for all wines, not only premium wines to be enjoyed to their maximum in a far wider range of environments.
Wine-lovers truly understand the value of aeration. Both red and white wines have their imbedded flavours opened-up exponentially after being exposed to oxygen. Ariabecco designer Chris Rossouw was looking for an easier way to decant a bottle of wine (particularly whilst flying on a long-haul business trip).